WebNov 2, 2024 · On average, it will take 5 to 7 times seeing a logo before a customer remembers the brand. On average, small businesses will spend between $300 to $1300 on their logo. The most common color used in logos is blue. Approximately 40% of Fortune 500 companies use blue in their logo. The Coca-Cola logo is recognized by a staggering 94% … WebBrand recognition, or brand awareness, refers to how familiar your brand is to your customers and whether they recognize it when they see it. It encompasses your logo, brand colors, company name, and tagline among other things. Of course, recognition is closely tied to how popular a brand is. Higher brand recognition generally means higher ...
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